Category Archives: internet

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

  If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and…

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Facebook to use US mail to try and prevent future election meddling

Can snail mail thwart Russian interference in the US mid-terms?

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Tracking the ROI of organic search for B2B

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.

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Marketing Day: E-commerce myths, Intel’s VP of B2B marketing & Vimeo’s latest updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch

Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.

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Monitoring web migrations: A checklist for moving from one site to another

Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.

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A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

Frustration over brand safety and transparency is still boiling over.

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RIP A/B Testing

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was?…

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Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere

If Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.

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Marketing Day: Pinterest Lens, video marketing tips & YouTube’s top Super Bowl ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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