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Tracking the ROI of organic search for B2B

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.

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Rapid pollution increases may be as harmful to the heart as absolute levels

Rapid increases in pollution may be as harmful to the heart as sustained high levels, according to new research. The authors urgently call for confirmatory studies as even residents of clean air cities could be at risk.

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New Daylighting Page Available on AAMA Website

Addresses key differences between fenestration products installed primarily vertically and those installed primarily overhead and

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Marketing Day: E-commerce myths, Intel’s VP of B2B marketing & Vimeo’s latest updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Morning Docket: 02.16.18

* Someone keeps sending pizzas to this German lawyer. He wishes they would stop. [BBC]

* While the Big 4 threaten to invade Biglaw, one possible solution to keep firms relevant is a corresponding invasion of the alternative legal

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Beewolves have been successfully using the same antibiotics for 68 million years

Scientists have now found that beewolves, unlike humans, do not face the problem of antibiotic resistant pathogens. These insects team up with symbiotic bacteria which produce up to 45 different antibiotic substances to protect their offspring against mold fungi. This antibiotic cocktail has remained surprisingly stable since the symbiosis emerged, about 68 million years ago.

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Natural Stone Institute Announces 2017 Award Winners

The winners of the 2017 Pinnacle Awards were announced at the Natural Stone Institute Awards

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Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch

Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.

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Building a DNA barcode library for the Canadian flora using herbarium collections

Researchers have built a DNA barcode library for the vascular plant flora of Canada based entirely on herbarium collections. DNA barcode libraries are important to facilitate plant identification for a variety of studies including analysis and regulation of supplements, food, and environmental or ancient DNA. The scale of the study surpasses previous library-building efforts, providing barcodes for 98 percent of Canada’s vascular plant species (5,076 of 5,190).

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CFSEI Accepting Entries for 2018 Awards Program

Winners will be announced at the 2018 CFSEI Expo, which will be held May 15-16

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